developed by: Harold Goldstein -- -- http://goldray.com/
Keyword/Naming and Writing Resources
HTML Tips / Meta Tags
For example, Spider Food offers: using meta tags (see especially handling robots), the use of the robots.txt file, using ASP-SSI for a meta tag choice system. SubmitCorner has a Meta Tag Generator, Meta Scanner, Robot Generator, SE Submitter. An all around tutorial on preparing pages for the search engines - from selfpromotion.com. A similar Introduction to SEO has useful tips - from digital web; and one from Pandia on site preparation. Ranking the factors that create Search Engine Ranking. SEOMOZ has other interesting articles.
Google, Yahoo and Overture and other PPC - after all, they are the keys to success.
Read Google's webmasters guidelines and refer to tips for helping the googlebot understand (score) your site. Pay Per Click for dummies to get started. Part 2 focuses on google and overture words. Here are PPC Reviews. Google adwords makes you a sponsoring link - here is a tutorial for Google Adwords. For YAHOO commercial sites pay Yahoo Express ($299/year) or try this back door approach. Articles on posting to Yahoo from selfpromotion.com and Deadlock.com. Overture is PPC for Yahoo, others. Third party programs help manage your Overture keywords. The View Bid tool assists in making your bid. Here is how it works. Overture also offers Content Matching. Other PPC services include Findwhat, Mamma and Bizrate. There are many others. Google is not aligned with SEO services but has these words of wisdom about SEO companies. Tame the Beast offers a variety of PPC tools including links to ClickSentinel.
Web Marketing/Placement Resource Sites
SEO Logic has Search Engine Optimization 101 and Web Traffic 101; Pandia has Search Engine marketing 101. The SEO Guy tutorial; Deadlock.com's SE Tutorial, a piece on Yahoo, a discussion of keyword choice. Search Engine Watch for search engine submission tips, search engine listings, up to date news, techniques; Design Tips. Also see SearchEngines.com and SearchEngineGuide (interesting articles) and ISEdb. See also 1stSearchRanking.Com for other thoughtful articles; Pandia for its SE Portal. SelfPromotion.com has a tutorial on preparing your pages, and a special article for posting to Yahoo. About.Com has search optimization articles and links to relevant tools. Submission Services/Software - Submit-It, Register-It, Webboost, SiteSolutions, SE Submitter, Exploit (SW) Pandia article on what to do if you are banned from the search engines.
Web Marketing/Placement Tools and Techniques
A tool that returns google and yahoo page rank indices; Find Keyword typos. Here's a keyword tracker. WebPosition assists in creating, tracking, submitting SE optimized pages. ($149, $349) Bruce Clay's subscription includes online tools that summarize top sites in top SEs. IP Delivery uses scripting to present different pages to diferent visitors; optimize for search engines. ($$) GRKDA ($99)(density); Keyword Extractor; Webjectives Keyword Density Analyzer analyze key word usage.
Web Marketing Newsletters/Mailing Lists/Forums/Blogs
The Search Engine Watch (blog; forum) - Forums from spider-food; Web Marketing Today for internet marketing, e-commerce; Web Position Monthly - positioning tips/ tricks. Sitepoint hosts a Search Engine Marketing Blog. (for example - this on Keyword Competition Metrics)
Website Placement Books - or see other Website placement books from Amazon
" Poor Richard's Internet Marketing and Promotions", Peter Kent - excellent overall coverage of website marketing.
"Poor Richard's Website (2nd edition)", Peter Kent - a good overall introduction to building low-cost websites.
"THE Savvy Way to Successful Website Promotion", Derek Galon - straightforward, accurate, a simpler approach.