Search Engine
Placement Resources |
developed by: Harold Goldstein -- -- http://goldray.com/
http://goldray.com/classes/search-engine-positioning/resources.htm |
|---|
Keyword/Naming and Writing Resources
Wordspot ($$), WordTracker ($$),
Overture, SLI, Google, Espotting, NCCBoston (multiple words) give alternate phrases for key terms, most with numbers. Digitalpoint combines WT and Overture; DP also offers a keyword tracker. Marketing-Ideas.Org summarizes many of these and gives a look at competitor's use of words.
Netmechanic discusses what makes up a good domain name.
Rankwrite has articles about writing content to optimize SE placement;
Digital Web discusses non-standard
html usage; flash, frames, javascript.
Read SearchEngineWriting.Com's strategy to score highly with effective keywords.
HTML Tips / Meta Tags
For example, Spider Food offers: using meta tags (see especially handling robots), the use of the robots.txt file, using ASP-SSI for a meta tag choice system.
SubmitCorner has a Meta Tag Generator, Meta Scanner, Robot Generator, SE Submitter.
An all around tutorial on preparing pages for the search engines - from selfpromotion.com.
A similar Introduction to SEO has useful tips - from digital web; and one from Pandia on site preparation.
Ranking the factors
that create Search Engine Ranking. SEOMOZ has other
interesting articles.
Google, Yahoo and Overture and other PPC - after all, they are the keys to success.
Read Google's webmasters guidelines and refer to tips for helping the googlebot understand (score) your site.
Pay Per Click for dummies to get started. Part 2 focuses on google and overture words. Here are PPC Reviews.
Google adwords makes you a sponsoring link - here is a tutorial for Google Adwords.
For YAHOO commercial sites pay Yahoo
Express ($299/year) or try this back
door approach.
Articles on posting to Yahoo from selfpromotion.com and Deadlock.com.
Overture is
PPC for Yahoo, others. Third party programs help
manage your Overture keywords.
The View Bid tool assists in making your bid. Here is how it works. Overture also offers Content Matching.
Other PPC services include Findwhat, Mamma and Bizrate.
There are many others.
Google is not aligned with SEO services but has these words of wisdom about SEO companies.
Tame
the Beast offers a variety of PPC tools including links to ClickSentinel.
Web Marketing/Placement Resource Sites
SEO Logic has Search Engine Optimization 101 and Web Traffic 101; Pandia has Search Engine marketing 101.
The SEO Guy tutorial; Deadlock.com's
SE
Tutorial, a piece on Yahoo,
a discussion
of keyword choice.
Search Engine Watch
for search
engine submission tips, search
engine listings, up to date news, techniques; Design
Tips.
Also see SearchEngines.com and SearchEngineGuide (interesting
articles) and ISEdb.
See also 1stSearchRanking.Com for other thoughtful articles; Pandia for its SE Portal.
SelfPromotion.com has a tutorial
on preparing your pages, and a special article for posting
to Yahoo.
About.Com has search optimization articles and links to relevant tools.
Submission Services/Software -
Submit-It, Register-It, Webboost,
SiteSolutions, SE Submitter, Exploit (SW)
Pandia article on what
to do if you are banned from the search engines.
Web Marketing/Placement Tools and Techniques
A tool that
returns google and yahoo page rank indices; Find Keyword
typos.
Here's a keyword
tracker.
WebPosition assists in creating, tracking, submitting SE optimized pages. ($149, $349)
Bruce Clay's subscription includes online tools that summarize top sites in top SEs.
IP Delivery uses scripting to present different pages to diferent visitors; optimize for search engines. ($$)
GRKDA ($99)(density); Keyword
Extractor; Webjectives
Keyword Density Analyzer analyze key word usage.
Web Marketing Newsletters/Mailing Lists/Forums/Blogs
The Search Engine Watch (blog;
forum) - Forums from spider-food;Web Marketing Today for
internet marketing, e-commerce; Web
Position Monthly - positioning tips/ tricks.
Sitepoint hosts a Search
Engine Marketing Blog. (for example - this on Keyword Competition Metrics)
Website Placement Books -
or see other Website placement books from Amazon
"
Poor Richard's Internet Marketing and Promotions",
Peter Kent - excellent overall coverage of website marketing.
"Poor Richard's Website (2nd edition)",
Peter Kent - a good overall introduction to building low-cost websites.
"THE
Savvy Way to Successful Website Promotion", Derek Galon - straightforward,
accurate, a simpler approach.
Copyright © 2006 The Goldray Group, All Rights Reserved